SOUTH FLORIDA

ACTIVE YEARS 1960'S - PRESENT

Founded by pioneering lure maker Bob Schneider, Bob Schneider Lures became highly respected throughout the Florida offshore scene during the early days of modern big game trolling. Beginning in the late 1950s, Schneider developed and tested lure shapes while serving in the U.S. Navy, refining designs that would go on to influence offshore lure fishing for decades.

Best known for iconic shapes like the Yap, Bob’s lures earned a reputation for their steady tracking, subtle swimming action, and ability to consistently raise marlin and other pelagics. His designs were some of the earliest offshore trolling lures to gain widespread recognition, and many fishermen still consider them among the most effective classic heads ever made.

Original Schneider lures remain highly collectible today, especially early handmade examples from the Florida production years. Among serious offshore fishermen, the name carries a quiet respect — one of the true early innovators of modern lure trolling.

Below, you’ll find our ever-growing digital archive showcasing every lure that has come through our shop. This collection is constantly evolving as new lures arrive, making it a living record of rare, limited-production lures. We will continue updating this database regularly, building what we aim to be the largest digital archive of offshore trolling lures in the world.

If you have any further information or any lures you believe deserve to be showcased, please reach out to us at ren@luremonger.com