Bob Schneider Lures

Bob Schneider Lures, made in South Florida from the 1960s to 1999, began when Bob Schneider whittled lure heads during his U.S. Navy days, testing his creations on a handline off the fantail of his destroyer. The shape he named for the Yap Islands stuck — becoming his signature lure.

With its blunt nose and slightly off-center leader hole, the Yap has a meandering, quivering swim and a famously high hookup ratio. Schneider copyrighted it, making it one of the first offshore lures ever patented, and it still holds the Florida state record: a 981-pound blue caught off Destin. Marlin magazine named the Yap one of the ten best offshore lures of all time. Schneider sold the company around 1999; the name lives on today as Schneider Lures, hand-built in Stuart, Florida by the Dyle family from Bob's original 1960s shapes.

View the full history and identification guide for Bob Schneider in our Digital Archive