Born and raised in Hawai‘i, two fishing-obsessed brothers grew up on the water — commercially fishing these very Pacific grounds and collecting every lure they could get their hands on. What started as a passion for chasing fish quickly turned into a passion for the tackle that makes it all possible.

In the early days, we were grinding — buying and selling lures on Craigslist, eBay, and Facebook Marketplace. Hunting for rare finds. Trading gear with captains. Learning everything we could about big-game tackle from the people who rely on it day in and day out.

Today, that grassroots hustle has grown into one of Hawai‘i’s largest big-game fishing distributors — supplying anglers around the world with premium trolling lures, terminal gear, and top-quality rigging products. But no matter how big we get, we’ll always be fishermen first.

We believe that every lure tells a story — from handcrafted Hawaiian masterpieces to proven global producers. Whether you're gearing up for your first marlin or rigging for a tournament-winning spread, we’re here to help you fish smarter, rig cleaner, and catch bigger.

What Drives Us

Hawai‘i First: Supporting local makers, captains, and fishing culture.

Quality Gear Only: If we wouldn’t run it in our own spread, we won’t sell it.

Community Obsessed: Because fishing isn’t a hobby here — it’s a lifestyle.

From our home waters to yours — thanks for being a part of our story.

Tight lines,

Ren & Roy