Matsu Lures

Matsu Lures, handcrafted in Oahu, Hawaii by legendary old-school lure maker Wayne Matsumoto, are a cornerstone of Hawaiian offshore fishing history. Known locally and worldwide for their precision fish head inserts and the iconic Smoker shape—hollow with drilled holes that push water for irresistible action—Matsu Lures are a testament to timeless craftsmanship. These classic lures were staples for many anglers growing up in Hawaii and remain highly respected for their durability, action, and fish-raising performance, making them essential for collectors and serious offshore fishermen alike.