Matsu Lures

MILILANI, OAHU, HAWAII — ACTIVE YEARS 1980s – PRESENT

Matsu Lures is the work of Wayne Matsumoto, a Mililani, Oʻahu maker who's been turning out resin trolling heads since the 1980s (the business itself was formalized in the mid-2000s). Built the traditional way from resin, brass tubing, and lead, each Matsu lure is extremely well made, with classic color combos that stand the test of time.

Matsu is a familiar name on Hawaii tackle-shop shelves, with a range that includes the "Smoker" and the well-loved Matsu fish head, in sizes from roughly 7 to 12 inches — proven across marlin, ahi, mahi, and ono. He's also someone we're glad to call a friend at Luremonger — we stay close with Wayne and are always talking story with him.

As a museum and archive, we're honored to document Wayne Matsumoto and Matsu Lures, a long-running Oʻahu maker we're proud to know personally.

Notable shapes: "Bumbulla," the Matsu fish head, plus the infamous "Smoker", one of the best and unique lures of all time.

Identification tips:

• "Matsu" branding; traditional resin-and-brass-tube heads with signature colors mimicking original skirt combos.

Below, you’ll find our ever-growing digital archive showcasing every lure that has come through our shop. This collection is constantly evolving as new lures arrive, making it a living record of rare, limited-production lures. We will continue updating this database regularly, building what we aim to be the largest digital archive of offshore trolling lures in the world.

If you have any further information or any lures you believe deserve to be showcased, please reach out to us at ren@luremonger.com