Roy's Lures

OAHU, HAWAII — ACTIVE YEARS 2014 - Present

Roy Roth (Co-founder of Luremonger) made his first lure in shop class when he was 11 years old, and over the years, people have been catching on his lures, often ran on our own boat as well. He labeled them "R Lures". His lure making mentor is Sh-Bite lures, often working in his shop to make lures using Sh-Bite's machines.

Below, you’ll find our ever-growing digital archive showcasing every lure that has come through our shop. This collection is constantly evolving as new lures arrive, making it a living record of rare, limited-production lures. We will continue updating this database regularly, building what we aim to be the largest digital archive of offshore trolling lures in the world.

If you have any further information or any lures you believe deserve to be showcased, please reach out to us at ren@luremonger.com