OAHU, HAWAII

Reno's Lures are the hobby-built lures of Reno, a maker who keeps good company — he runs in the circle around Ivan Honda of Sh-Bite and Butch of Hobbietat. He makes his lures as a hobby rather than a business, and they're sold through Hobbietat. He's known especially for his fish-head lures.

As a museum and archive, we're glad to document Reno and Reno's Lures, a hobbyist maker well-regarded within the Sh-Bite and Hobbietat circle.

Notable shapes: Fish-head lures

Identification tips:

• "Reno's Lures" / Reno (Oʻahu); known for fish-head lures
• Sold through Hobbietat; part of the Sh-Bite (Ivan Honda) and Butch / Hobbietat circle
• (A hobbyist maker — provenance and shop knowledge help)

Below, you’ll find our ever-growing digital archive showcasing every lure that has come through our shop. This collection is constantly evolving as new lures arrive, making it a living record of rare, limited-production lures. We will continue updating this database regularly, building what we aim to be the largest digital archive of offshore trolling lures in the world.

If you have any further information or any lures you believe deserve to be showcased, please reach out to us at ren@luremonger.com