HONOLULU, OAHU, HAWAII — ACTIVE YEARS 2000s – PRESENT

Gye Nitta is a man of many talents — a pilot by trade, the inventor behind Nitta Fishing Innovations (his own brand of bait-rigging gear, including the patented N3 Harness), and, in his free time, a lure maker. He builds lures purely for the love of it, and it shows: the work is always cool, with unique shapes and standout shell inserts.

Because lure making is his passion project rather than his business, genuine Nitta lures are rare — and Luremonger is the only shop that carries them. (His main venture, Nitta Fishing Innovations, is known across Hawaii for rough-water bait-rigging systems like the N3 Harness and the R3 Front Rig.)

We're proud to be the only shop carrying Nitta lures — Gye Nitta's creative, shell-inset designs, handmade in his free time and found nowhere else.

Notable shapes: Unique one-off shapes, often with shell inserts; custom 7" and 9" lures, Aku lures

Identification tips:

• "Nitta" lures — distinctive, often one-off shapes with shell inserts
• Rare by nature (a passion project) — and exclusively at Luremonger

Below, you’ll find our ever-growing digital archive showcasing every lure that has come through our shop. This collection is constantly evolving as new lures arrive, making it a living record of rare, limited-production lures. We will continue updating this database regularly, building what we aim to be the largest digital archive of offshore trolling lures in the world.

If you have any further information or any lures you believe deserve to be showcased, please reach out to us at ren@luremonger.com