HAMILTON, BERMUDA — ACTIVE YEARS 2019 – PRESENT

LS Lures is the handcrafted line of Lee Simmons, based in Hamilton, Bermuda — a prominent up-and-comer turning out artful, durable big-game heads. Working in tough hard resin, Simmons builds each lure by hand with meticulous detail and his own signature looks and original shapes, designed to mimic fleeing prey and pull explosive strikes from tuna and marlin.

His lineup centers on the round-faced "Flyer" bullets (Small, Medium, and Large) — stable shapes that track well across trolling positions — and angled-face "Plunger" shapes built for marlin. Bermuda is a serious sportfishing destination, and LS Lures has quickly earned a reputation there and beyond.

As a museum and archive, we're glad to document Lee Simmons and LS Lures, a rising Bermuda maker carrying the handcrafted big-game tradition forward. As an official distributor of LS lures, Luremonger is proud to offer their handcrafted, fish-proven work to anglers who demand the very best.

Notable shapes: "Flyer" bullets (Small / Medium / Large, round face); "Plunger" (Medium / Large, angled face)

Identification tips:

• "LS Lures" / Lee Simmons (Bermuda); durable hard-resin construction
• The round-faced "Flyer" bullet is the signature; angled-face Plungers for marlin

Below, you’ll find our ever-growing digital archive showcasing every LS Lure that has come through our shop. This collection is constantly evolving as new lures arrive, making it a living record of rare, limited-production lures. We will continue updating this database regularly, building what we aim to be the largest digital archive of offshore trolling lures in the world.