OAHU, HAWAII — ACTIVE YEARS 1980s – PRESENT

Leroy Low has been making lures on Oʻahu since the 1980s, and his work is a study in color. The Leroy lineup runs through bright, clean finishes — Blueberry, Strawberry, Ice Blue, Pearl Blue, Pearl Purple, Pearl White, Rainbow Mirror — on solid bullet-style heads built to raise marlin, ahi, and the rest of Hawaii's pelagic spread.

A steady presence in island tackle shops, Leroy lures (including the chunky "Shell Stubby") have a loyal local following and remain in production today. Leroy came up in a close circle of Honolulu makers alongside Francis "Franny" Shitabata and Dennis Odagiri — the three were good friends, which is part of why their lures can look so much alike.

As a museum and archive, we're honored to document Leroy Low and Leroy Lures, a colorful mainstay of the Oʻahu scene.

Notable shapes: Bullet-style heads, the "Shell Stubby," in signature colors (Blueberry, Strawberry, Ice Blue, Rainbow Mirror, and the pearls)

Identification tips:

• "Leroy" branding; known for bright pearl and mirror color schemes
• The chunky "Shell Stubby" is a recognizable model
• Shares a family resemblance with Franny and Odagiri's work (the three were close)

Below, you’ll find our ever-growing digital archive showcasing every lure that has come through our shop. This collection is constantly evolving as new lures arrive, making it a living record of rare, limited-production lures. We will continue updating this database regularly, building what we aim to be the largest digital archive of offshore trolling lures in the world.

If you have any further information or any lures you believe deserve to be showcased, please reach out to us at ren@luremonger.com