HONOLULU, OAHU, HAWAII — ACTIVE YEARS 2010s – PRESENT

KEGZ is the living continuation of the Joe Yee legacy. Steven Kegley is Joe Yee's grandson, the third generation of the family's lure-making line (Joe → his son Joe Jr. → Steven), and he learned the craft at the master's side — working alongside "Papa Joe" in his basement workshop in the years before Yee's death on August 30, 2024.

Since then, Kegley has carried the torch under a new label, Joe Yee Lures by KEGZ, building lures from the very same original molds his grandfather used and in the same hand-finished tradition. The result is, in effect, an authentic Joe Yee lure made by Yee blood and Yee molds — a way for anglers to own the real lineage rather than a copy or a fake. The lineup is the storied Yee catalog itself: the Super Plunger, Medium Plunger, 501, Apollo, and the Sonny Boy (named for Joe's son Sonny, evolved over the years from a scoop-faced offset-tube design into a slant-nosed head).

As a museum and archive, we're honored to document Steven Kegley and KEGZ, the hands keeping the Joe Yee tradition alive for a new generation.

Notable shapes: The Joe Yee catalog — Super Plunger, Medium Plunger, 501, Apollo, Sonny Boy, and more, from the original molds

Identification tips:

• Made from Joe Yee's original molds, so shapes match the classics — the "KEGZ" / "Joe Yee Lures by KEGZ" label distinguishes Steven's work from grandfather Joe's originals
• Same hand-finishing tradition: shell, hand-set eyes, hand-poured resin

Below, you’ll find our ever-growing digital archive showcasing every lure that has come through our shop. This collection is constantly evolving as new lures arrive, making it a living record of rare, limited-production lures. We will continue updating this database regularly, building what we aim to be the largest digital archive of offshore trolling lures in the world.

If you have any further information or any lures you believe deserve to be showcased, please reach out to us at ren@luremonger.com