ACTIVE 1990s – 2000s · REVIVED RECENTLY

Guzman's lures were going off through the 1990s and 2000s, and once he stopped making them, they became sought after among those who knew the work. In a welcome turn, he started building lures again a few years ago, so the brand is active once more — and you can follow the work on Instagram.

As a museum and archive, we're glad to document Guzman Lures Mfg., whose sought-after lures are being made once again.

Notable shapes: (To be confirmed)

Identification tips:

• "Guzman Lures Mfg."
• Vintage 1990s–2000s pieces are sought after; the brand has recently been revived
• Active on Instagram — current work is documented there

Below, you’ll find our ever-growing digital archive showcasing every lure that has come through our shop. This collection is constantly evolving as new lures arrive, making it a living record of rare, limited-production lures. We will continue updating this database regularly, building what we aim to be the largest digital archive of offshore trolling lures in the world.

If you have any further information or any lures you believe deserve to be showcased, please reach out to us at ren@luremonger.com