Furukawa (E&L Lures)

OAHU, HAWAII — ACTIVE YEARS (TBD) – PRESENT (brand now "E&L")

Furukawa is the work of Eric Furukawa, a maker who is still active today under the brand name "E&L." In earlier years his lures simply went by "Furukawa," which is how older pieces are known — collectors and longtime fishermen may recognize the same hand behind both names.

Identification tips:

  • "Furukawa" (older pieces) and "E&L" (current brand) are the same maker — Eric Furukawa

Below, you’ll find our ever-growing digital archive showcasing every lure that has come through our shop. This collection is constantly evolving as new lures arrive, making it a living record of rare, limited-production lures. We will continue updating this database regularly, building what we aim to be the largest digital archive of offshore trolling lures in the world.

If you have any further information or any lures you believe deserve to be showcased, please reach out to us at ren@luremonger.com

Furukawa Lures: History & Lure Identification Guide | Luremonger 9" Scoop, Real Lai Fish Head - Offshore Trolling Lure Archive

9" Scoop

Real Lai Fish Head

Furukawa Lures: History & Lure Identification Guide | Luremonger 7" Plunger, Fish Head - Offshore Trolling Lure Archive

7" Plunger

Fish Head

Furukawa Lures: History & Lure Identification Guide | Luremonger 7" Plunger, Fish Head - Offshore Trolling Lure Archive

7" Plunger

Fish Head

Furukawa Lures: History & Lure Identification Guide | Luremonger 6" Cut Face, Kamaboko - Offshore Trolling Lure Archive

6" Cut Face

Kamaboko

Furukawa Lures: History & Lure Identification Guide | Luremonger 9" Bullet, 3-Jet Cracked Glass - Offshore Trolling Lure Archive

9" Bullet

3-Jet Cracked Glass