OAHU, HAWAII — ACTIVE 1990s – 2000s

D.H. Lures were made by Danford Hong, who built lures through the 1990s and 2000s while working at POP Fishing & Marine, the Honolulu tackle shop. His lures were a favorite among local fishermen — a real working-fisherman's reputation. Hong has since moved to the mainland and stopped making lures, which makes his Hawaiian-made pieces a closed, finite body of work.

As a museum and archive, we're glad to document Danford Hong and D.H. Lures, a local-favorite maker of the 1990s–2000s Oʻahu scene.

Identification tips:

• "D.H. Lures" / Danford Hong (Oʻahu); a 1990s–2000s maker
• A favorite among local fishermen; tied to POP Fishing & Marine
• A finite, closed body of work (he later moved to the mainland and stopped)

Below, you’ll find our ever-growing digital archive showcasing every lure that has come through our shop. This collection is constantly evolving as new lures arrive, making it a living record of rare, limited-production lures. We will continue updating this database regularly, building what we aim to be the largest digital archive of offshore trolling lures in the world.

If you have any further information or any lures you believe deserve to be showcased, please reach out to us at ren@luremonger.com