SOUTHERN CALIFORNIA

ACTIVE YEARS 2013 - PRESENT

Since starting Crane Lures in 2013, Brett Crane has quickly built a reputation as one of the most respected names in modern handmade trolling lures. Known for some of the cleanest craftsmanship in the industry, Brett blends traditional Hawaiian lure influence with his own unique style and attention to detail. Having learned from legendary makers such as Koya and Coggins, his work carries the DNA of the pioneers while still pushing lure design forward for the next generation of offshore fishermen.

Every Crane lure is handmade by Brett himself, with a focus on fishability, balance, and timeless aesthetics. From Cabo to Hawaii and beyond, his lures have earned a following among serious captains and tournament crews who appreciate both performance and artistry.

We are proud to be a distributor of Crane Lures and to help bring Brett’s exceptional work to fishermen who value true handmade craftsmanship.

Below, you’ll find our ever-growing digital archive showcasing every lure that has come through our shop. This collection is constantly evolving as new lures arrive, making it a living record of rare, limited-production lures. We will continue updating this database regularly, building what we aim to be the largest digital archive of offshore trolling lures in the world.

If you have any further information or any lures you believe deserve to be showcased, please reach out to us at ren@luremonger.com