DANA POINT, SOUTHERN CALIFORNIA — ACTIVE YEARS 2013 – PRESENT

Brett Crane is a Southern California native (Dana Point) and a next-generation maker carrying the Hawaiian handmade tradition forward on the mainland. A licensed captain of more than fifteen years and a serious tournament angler, he draws his inspiration straight from the original Hawaiian pioneers and builds every lure by hand, one at a time.

His lures get tested where it counts — the prestigious Cabo San Lucas billfish tournaments, including the Bisbee's Black & Blue (one of the richest games in the world), as well as Madeira — and have accounted for blue and striped marlin, sailfish, tuna, and dorado. The West Coast fishery, from Southern California down to Cabo, shapes his approach: the smaller, aggressive marlin there lead him to favor a double-hook stiff rig for the best hook-up ratio.

From 7 to 14 inches and in every style, his catalog includes the Dirty Bird (one of his first proven designs), the widely acclaimed Medium Plunger (a deep-diving, bubble-trailing favorite), the larger MPP, the double-tapered Rudy (which tumbles and smokes), the Trooper, the weighted Bazooka Tube, and his hand-jetted Inverts and Plungers built with precise brass jets — finished with fish-scale foil inserts and bold foil eyes.

As a museum and archive, we're honored to document Brett Crane, a next-generation maker keeping the handmade Hawaiian tradition alive on the mainland.

Notable shapes: Dirty Bird, Medium Plunger, MPP, Rudy, Trooper, Bazooka Tube, Jetted Invert/Plunger, Dirty Girl

Identification tips:

• Southern-California-made but Hawaiian-inspired; clean, consistent finishes with fish-scale foil inserts and foil eyes
• Hand-assembled brass jets on the jetted models
• "Crane Lures" branding; modern maker

Below, you’ll find our ever-growing digital archive showcasing every lure that has come through our shop. This collection is constantly evolving as new lures arrive, making it a living record of rare, limited-production lures. We will continue updating this database regularly, building what we aim to be the largest digital archive of offshore trolling lures in the world.

If you have any further information or any lures you believe deserve to be showcased, please reach out to us at ren@luremonger.com