NEW ZEALAND

ACTIVE YEARS EARLY 1990'S - PRESENT

Graeme Fleet founded Bonze Lures in New Zealand after years spent targeting some of the world’s toughest billfish in demanding Southern Hemisphere conditions. Built with performance as the priority, Bonze quickly earned a reputation for exceptionally clean craftsmanship, balanced swimming action, and lure designs capable of handling aggressive marlin bites and heavy tackle spreads.

Bonze lures became highly respected throughout New Zealand, Australia, and the Pacific for their stability in rough water and their ability to produce the smoke trails, tracking, and surface action serious crews look for. Many of the company’s signature shapes were refined through extensive real-world testing aboard charter and tournament boats, giving the brand a strong reputation among experienced offshore fishermen worldwide.

We are proud to be the only shop in Hawaii officially distributing Bonze Lures, including exclusive resin colorways developed specifically for Hawaiian waters and the classic patterns favored by local crews for decades.

Below, you’ll find our ever-growing digital archive showcasing every lure that has come through our shop. This collection is constantly evolving as new lures arrive, making it a living record of rare, limited-production lures. We will continue updating this database regularly, building what we aim to be the largest digital archive of offshore trolling lures in the world.

If you have any further information or any lures you believe deserve to be showcased, please reach out to us at ren@luremonger.com