KONA, HAWAII

ACTIVE YEARS MID 1990'S - PRESENT

Barela Lures is a family-run lure-making operation based in Kona, Hawaii, founded and operated by Chris Barela with his son Shane Barela learning the craft. Together, they design & manufacture some of the best producing lures out of Hawaii.

Working out of one of the world’s premier blue marlin fisheries, Chris and Shane combine generations of on-the-water experience with hands-on craftsmanship to produce lures known for their consistency, durability, and fish-catching action. Their designs are refined through real-world testing in Kona’s demanding offshore environment, where currents, bait conditions, and pressure from large pelagic species constantly shape lure performance.

Barela Lures are recognized for their amazing molded fish heads, balanced swimming action, and rugged construction, making them a trusted choice among charter captains and tournament anglers targeting marlin, tuna, and other offshore gamefish.

As a father-and-son team, Chris and Shane continue to build Barela Lures with a focus on practical performance and proven results in the water, reflecting the strong Kona tradition of custom lure craftsmanship.

Below, you’ll find our ever-growing digital archive showcasing every lure that has come through our shop. This collection is constantly evolving as new lures arrive, making it a living record of rare, limited-production lures. We will continue updating this database regularly, building what we aim to be the largest digital archive of offshore trolling lures in the world.

If you have any further information or any lures you believe deserve to be showcased, please reach out to us at ren@luremonger.com