
KONA, HAWAII
ACTIVE YEARS EARLY 2000'S - PRESENT
Aliʻi Kai Lures are handcrafted trolling lures made in Kona, Hawaiʻi by Captain Shawn Rotella, a charter boat captain and experienced fisherman with over two decades fishing Hawaiian waters. Rotella learned lure making after meeting lure makers Joe Yee and the late Tom Futa, gaining hands-on experience and knowledge in shaping and resin work early in his career. He eventually acquired many of Futa’s original molds and shape masters, which helped form the foundation of the Aliʻi Kai lineup.
We are proud to be a distributor of Alii Kai lures, the only store on Oahu to carry his lures.
Below, you’ll find our ever-growing digital archive showcasing every lure that has come through our shop. This collection is constantly evolving as new lures arrive, making it a living record of rare, limited-production lures. We will continue updating this database regularly, building what we aim to be the largest digital archive of offshore trolling lures in the world.
If you have any further information or any lures you believe deserve to be showcased, please reach out to us at ren@luremonger.com
12" Hard Head
Foil Tape YFT
12" Hard Head
Shell Veneer Circa 2025
12" Hard Head
Shell Veneer Circa 2025
12" Hard Head
Shell Veneer Circa 2025
12" Hard Head
Foil Tape Opelu
12" Hard Head
Shell Veneer Circa 2025
12" Hard Head
Shell Veneer Circa 2025
12" Aku Head
Circa 2024
9" YFT Head
Circa 2024
9" Hard Head
Foil Tape Opelu
9" Hard Head
Foil Tape YFT
9" Hard Head
Foil Tape Opelu
14" Nifty 50
Foil Tape Yakuza Mahi
14" Hard Head
Foil Tape YFT
14" Hard Head
Shell Veneer Circa 2025
14" Hard Head
Foil Tape Opelu
14" Hard Head
Shell Veneer Circa 2025
14" Hard Head
Shell Veneer Circa 2025
14" Hard Head
Shell Veneer Circa 2025
14" Hard Head
Foil Tape Aku
14" Hard Head
Koya Collaboration
14" Plunger
Silver Surfer
16" Plunger
Shell Veneer Circa 2025
16" Plunger
Shell Veneer Circa 2025
16" Plunger
Silver Surfer
16" Plunger
Koya Collaboration
18" Torta Scoop
Shell Veneer Circa 2025