KONA, HAWAII

ACTIVE YEARS EARLY 2000'S - PRESENT

Aliʻi Kai Lures are handcrafted trolling lures made in Kona, Hawaiʻi by Captain Shawn Rotella, a charter boat captain and experienced fisherman with over two decades fishing Hawaiian waters. Rotella learned lure making after meeting lure makers Joe Yee and the late Tom Futa, gaining hands-on experience and knowledge in shaping and resin work early in his career. He eventually acquired many of Futa’s original molds and shape masters, which helped form the foundation of the Aliʻi Kai lineup.

We are proud to be a distributor of Alii Kai lures, the only store on Oahu to carry his lures.

Below, you’ll find our ever-growing digital archive showcasing every lure that has come through our shop. This collection is constantly evolving as new lures arrive, making it a living record of rare, limited-production lures. We will continue updating this database regularly, building what we aim to be the largest digital archive of offshore trolling lures in the world.

If you have any further information or any lures you believe deserve to be showcased, please reach out to us at ren@luremonger.com

12" Hard Head

Foil Tape YFT

12" Hard Head

Shell Veneer Circa 2025

12" Hard Head

Shell Veneer Circa 2025

12" Hard Head

Shell Veneer Circa 2025

12" Hard Head

Foil Tape Opelu

12" Hard Head

Shell Veneer Circa 2025

12" Hard Head

Shell Veneer Circa 2025

12" Aku Head

Circa 2024

9" YFT Head

Circa 2024

9" Hard Head

Foil Tape Opelu

9" Hard Head

Foil Tape YFT

9" Hard Head

Foil Tape Opelu

14" Nifty 50

Foil Tape Yakuza Mahi

14" Hard Head

Foil Tape YFT

14" Hard Head

Shell Veneer Circa 2025

14" Hard Head

Foil Tape Opelu

14" Hard Head

Shell Veneer Circa 2025

14" Hard Head

Shell Veneer Circa 2025

14" Hard Head

Shell Veneer Circa 2025

14" Hard Head

Foil Tape Aku

14" Hard Head

Koya Collaboration

14" Plunger

Silver Surfer

16" Plunger

Shell Veneer Circa 2025

16" Plunger

Shell Veneer Circa 2025

16" Plunger

Silver Surfer

16" Plunger

Koya Collaboration

18" Torta Scoop

Shell Veneer Circa 2025