40fthm

HAWAII — MODERN (making lures since 2017)

40fthm — read as "40 Fathom," a nod to the depths where the big fish run — is a contemporary maker who has been building lures since 2017, with his work documented on Instagram (@40fthm). A current name in the modern lure-making scene; we're glad to give him a place in the archive, with fuller detail to be added as it's gathered.

Identification Tips:

• His insignia is usually on the belly of his lures.
• Follow the work on Instagram: @40fthm

Below, you’ll find our ever-growing digital archive showcasing every lure that has come through our shop. This collection is constantly evolving as new lures arrive, making it a living record of rare, limited-production lures. We will continue updating this database regularly, building what we aim to be the largest digital archive of offshore trolling lures in the world.

If you have any further information or any lures you believe deserve to be showcased, please reach out to us at ren@luremonger.com