Niiyama

Niiyama Lures, handcrafted by Jon Niiyama in Oahu, Hawai‘i, are among the most sought-after fishing lures in the world. Jon revolutionized trolling lure design by popularizing the standalone fish head and pushing the limits of realism, inspiring countless imitators and copies globally. Known for meticulous craftsmanship and fish-raising performance, his lures have become legendary, with the 9" Aku widely regarded as one of the best lures of all time. For collectors and serious offshore anglers, Niiyama Lures represent the pinnacle of innovation, detail, and Hawaiian handmade lure excellence.