Moyes Lures

Andrew “Andy” Moyes is one of the most respected names in big game lure design and offshore fishing. He began building custom trolling lures in the early 1980s, long before landing his first blue marlin, driven by a passion to understand what truly triggers pelagic predators. Decades of hands-on fishing experience across the world’s top marlin fisheries shaped his approach, resulting in lures known for consistency, balance, and fish-raising action.

Moyes Lures have played a role in major tournament wins and record-setting catches, including multiple grander-class marlin. Andy’s contributions to heavy-tackle fishing and lure innovation have earned international recognition within the sportfishing community. Each lure reflects meticulous craftsmanship, premium materials, and proven designs trusted by professional captains and serious anglers alike.