Morris Lures

Morris Lures, handcrafted by Nick Morris of Reel Adventures Hawaii, are a local Hawaiian favorite with a growing cult following. Known for his legendary 100%er lure, Nick creates each lure by hand with precision and care, delivering exceptional fish-raising performance. These lures have earned respect across the islands for their reliability, craftsmanship, and consistent results, and are featured in Nick’s popular YouTube videos, where local anglers—including ourselves—have put them to the test. Morris Lures combine authenticity, quality, and Hawaiian offshore expertise, making them a must-have for serious anglers and collectors alike.