Joe Yee Lures

The late Joe Yee is regarded as one of the greatest lure makers in sportfishing history. Handcrafted in Honolulu, Hawaii, his marlin lures have defined the standard for big game trolling worldwide. Known for iconic designs like the Super Plunger, Crackerjack, and Apollo, Joe Yee’s creations have raised and caught more granders than any other brand in existence.

Today, original Joe Yee lures are both prized collector’s items and proven fish-raisers still used in tournament spreads. This collection celebrates his unmatched legacy in Hawaiian lure making and his enduring impact on the sport.

We are proud to be the last remaining Joe Yee Distributor in Hawai'i.