Coggin Lures

Coggin Lures – Handmade Hawaiian Originals by Steve Coggin

Every Coggin lure we source is a true one-of-a-kind creation from legendary Hawaiian lure maker Steve Coggin. Known for his signature shell and dichro inserts, each head has its own distinct look — the kind of craftsmanship you can spot instantly, even in a pile of lures. These aren’t just display pieces; they’re fish-raising weapons with decades of tournament-proven credibility behind them.

From marlin and ahi to mahi and ono, Coggin Lures deliver that classic Hawaiian action serious anglers trust. Stunning in hand, deadly in the spread — that’s why they’ve earned a global reputation and a loyal following on boats that demand results.

Explore our curated Coggin lineup and lock in the pieces you want. With Steve’s work, no two lures are ever the same… once they’re gone, they’re gone.