Aloha Lures

Aloha Lures, handcrafted by legendary lure maker and master captain Erik Rusnak, better known as “Merlin,” represent one of the highest standards in big-game trolling lure design. Rusnak began crafting custom offshore lures decades ago under the iconic Merlin Bluewater Lures label before evolving his artistry into what is now Aloha Lures—a brand recognized worldwide for exceptional performance, innovation, and craftsmanship.

Over the years, Aloha Lures have been responsible for countless trophy-class catches, including multiple Granders, securing their reputation as some of the most trusted handmade trolling lures in the world. Erik is widely regarded as a pioneer in the custom lure industry, playing a key role in bringing new materials and impact-resistant lures to the scene.

From weekend offshore anglers to top tournament captains around the world, Aloha Lures continue to be a staple in winning spreads thanks to their proven ability to raise fish and produce consistent results. For fishermen seeking handmade quality, tournament-tested reliability, and a legacy built on decades of craftsmanship, Aloha Lures by Erik Rusnak remain a true benchmark in big-game trolling tackle.

We’re also proud to feature our limited Aloha Lures × Luremonger collaboration — exclusive pieces designed alongside Erik to take the world's most iconic shapes to the next level.